👵 $4.1K MRR, 'Grandma Nomad' & Redefining Retirement
Weekly #075 | An Emerging Market of 60+ Year-Old Nomads
📣 Introducing… Grandma Nomad
Did you know that the digital nomad lifestyle isn't just for the young? There's a growing trend among those 60+, seizing the digital age to redefine retirement.
And that’s where Grandma Nomad comes in.
Launched recently, Grandma Nomad is a vibrant new brand that is near and dear to my heart — because it’s for my own mother.
After turning 60 just a few months ago, we explored how she wanted to spend the next chapter of her life. After long chats, multiple whiteboard sessions, and even an Ikigai test, we came up with the name “Grandma Nomad.”
But why? Well, because her passion revolves around cooking, travel, and spreading 'alofa' (the Tuvaluan/Samoan word for “love”).
And so within a few hours of launching her first Facebook video, she hit 1.4K+ organic views.
So if you thought Facebook pages were dead, think again.
This was a testament to the untapped potential of this niche. And I want you to see how a micro-empire can be built from the ground up, through Grandma Nomad’s own journey.
🏥 From Aged Care to Content Creation
We were pleasantly surprised by the organic Facebook views [view video]
Grandma Nomad's transition from nursing the elderly to content creation is more than a career shift; it's a lifestyle transformation.
The simple strategy? Regular video releases every Monday, buffered short-form content in-between, and staunch engagement with the community.
The aim? To help Grandma Nomad earn a living from her efforts, starting with a minimum ~AUD$4.1K MRR as a full-time creator.
It's a journey of monetizing passion while providing value. But also to show how a 60-year old woman can go from dedicating her whole life to her family and the elderly, to undergoing a divorce, to becoming fully self-sufficient as an older content creator.
🤝 The Team (aka “Family”)
A lot of people don’t mention this enough in entrepreneur circles, but family and friends are a huge source of support when launching any venture.
For Grandma Nomad, her team has organically attracted volunteer members (two being family members, and one being the daughter of a family friend).
As the saying goes, “it takes a village to raise a child,” and new brands or businesses are the children (or grand-children in Grandma Nomad’s case).
For micropreneurs, this is an example of how a good, clear niche can help attract the right people from the get-go. And if you’ve built-up good relationships, it’ll be easier to pull from this good karma.
For Grandma Nomad, her many years helping others has led to this team forming rapidly around her.
So what’s the team make-up?
Business Development Manager
Grandma Nomad is the “star” and the rest is in supporting her. The aim will be to keep the team small and lean ongoing.
❤️ Community First: The 'Grandma Nomad' Effect
As part of our strategy, we are building Grandma Nomad’s brand with community in mind. Since Facebook is her most popular channel, we are building up a Facebook community to cater to her unique audience.
The vision is to have her channel inspire other “grandma nomads” to emerge and explore their own wisdom, together.
In the West, many of our elderly are put into nursing homes or neglected. But if we can connect more grandmas to share their wisdom for future generations, while also receiving the appreciation they deserve, why not?
There are already other “Grandma Nomads” emerging who know that it doesn’t require a lot of money to go nomadic:
🔎 Niche Market Breakdown
The '60+ digital nomads' niche is more than a trend; it's a market waiting to be explored.
Grandma Nomad's journey offers insights into market analysis, brand setup, and community-centered monetization. It's a live case study for modern micropreneurs. One that I’ll keep you updated on.
But for now, here are some basic stats of the niche that Grandma Nomad has stumbled into:
There are 35 million digital nomads in the world as of 2023
The majority are from the United States (16.9 million)
Most earn an average of 100K - $250K per year
42% are women
5% are above 60+ (1.75 million)
So if 42% of the 1.75 million are women, the demographic Grandma Nomad is tapping into sits at roughly 735,000 at this point in time.
Because most of the stats found online is often self-reported, there’s potentially a lot more “grandma nomads” out there. And this number is growing.
The global population is rapidly aging, with the number of people aged 60 years or older projected to increase from 900 million to 2 billion between 2015 and 2050. This shows a shift from 12% to 22% of the total global population. 1/3
— Tharb (@mrTharb)
May 23, 2023
As digital nomadism becomes an alternative to retirement, aging populations will continue to funnel into this niche.
🛠️ Tools for Aspiring Nomads
Now to spotlight the tools that are empowering digital nomads, including the team behind Grandma Nomad.
From content creation apps to community management platforms, these our must-haves for anyone looking to follow in Grandma Nomad's footsteps:
Mobile phone w/ camera — goes without saying, but investing in a good camera phone can help ensure video is of high quality
Tripod — Grandma Nomad likes to cook. So having a mobile tripod, even if small, helps to capture those moments effortlessly.
Captions.ai — this tool is a a great way of getting accurate captions on short-form videos. It also helps translate videos into other languages, with your own voice used.
CapCut — our content editor loves using CapCut, a popular video editor most known for its ties to TikTok.
Meta Business Suite — believe it or not, Meta’s business suite is actually quite useful for scheduling, managing and analyzing posts across Facebook and Instagram. If Facebook is where your audience lies, leverage this platform more.
ChatGPT — this goes without saying, but ChatGPT increases our productivity ten-fold, enabling us to do more with less (like any micropreneur should)
Working with Grandma Nomad herself has reminded us of inter-generational differences, while allowing us to appreciate what the 60+ year-olds have to share with the world.
If you’d like to learn more about Grandma Nomad, get involved, or even tell your own grandmas about the movement, just check out the following links (or reply to this email):
Stay tuned in the future for more progress on this micro-empire! There’s much more to cover on this particular niche.