$6M Billy Carson, Ancient Wisdom & Community Power
Weekly #074 | 3 Lessons from the founder of 4biddenKnowledge
Introducing Billy Carson
Billy Carson, Founder of 4bidden Knowledge [HuffPost]
Billy Carson, born on September 4th, 1971, in Queens, NY, is an American author, music artist, and TV host. He grew up in Miami and started his entrepreneurial journey as a paperboy. Today, he's a multi-millionaire and an expert in ancient civilizations.
🔍 Biz Breakdown
Billy Carson has a net worth of approximately $6 million as of 2023. He earns from multiple streams: authoring books, hosting TV shows, and running his business, 4BiddenKnowledge Inc. He has a diversified business model, making him a prime example of a modern micropreneur. Here's a closer look:
Authoring: Carson is a best-selling author with works that focus on ancient civilizations and wisdom. His book The Compendium of the Emerald Tablets has been particularly successful, contributing to his overall income.
TV Hosting: He co-hosts shows like "Bio-Hack Your Best Life" and has his own TV network, 4BiddenKnowledge TV. This platform features shows and documentaries that encourage new perspectives on life, science, and spirituality. Subscription fees from this network add another layer to his income.
Entrepreneurship: Carson founded 4BiddenKnowledge Inc., a conscious streaming network that serves as a hub for his various ventures. This includes not just the TV network but also an online store selling merchandise, books, and courses.
Public Investments: What sets Carson apart is his innovative approach to community engagement. He offers investment opportunities in 4BiddenKnowledge Inc., essentially making it a community-owned media network. This not only brings in additional capital but also fosters a sense of ownership among his followers.
High-Risk Ventures: Carson is also the CEO of First Class Space Agency, a venture focusing on zero-point energy devices and alternative propulsion systems. Though this is a high-risk area, the potential returns are enormous, aligning with his net worth goals.
Family Involvement: His family plays a crucial role in his business. See the next section below under “Team Secrets".
Previous Ventures: Before these current projects, Carson launched the non-profit SheCanPlay.org in 2008, focusing on high school basketball recruits. Though not his primary income source now, it laid the foundation for his entrepreneurial journey.
Funding & Scaling: Carson has also been involved in other ventures like Fort Terra Nova, where he secured a $20 million fund. This shows his capability to attract significant investments, which is crucial for scaling any business.
In summary, Billy Carson's business model is a blend of traditional income streams like authoring and TV hosting, combined with innovative approaches like community ownership and high-risk ventures in sustainable energy. This diversified approach has been key to his financial success and offers valuable lessons for modern micropreneurs.
🫂 Team Secrets
Micropreneurship is a [small] team sport. Despite being the front man, Billy Carson's behind-the-scenes team includes family members. His son, Justin Carson, is involved in logistics and has also authored a book. His daughter, April Carson, manages customer service. Elisabeth Hoekstra, his wife, serves as the Director of Operations.
In fact, if you’re not aware, there are various “family offices” that exist in the world. These groups are often incredibly stacked up (financially), but you’ll never hear about them because they require little to no marketing. Check out Mr Family Office on Twitter for more details.
📈 Rising Trends
There are a few trends that Billy is hitting on through his business pursuits:
Sustainable Energy & Space Exploration
He is the CEO of First Class Space Agency, focusing on zero-point energy devices and alternative propulsion systems. This is a rising trend in the realm of sustainable energy and space exploration.
Billy's 4BiddenKnowledge TV is a “conscious streaming network” that encourages new perspectives. What's interesting is that he offers investment opportunities to the public, essentially making it a community-owned media network. This is a rising trend where businesses are opening up ownership to their communities, creating a sense of belonging and vested interest among members.
Billy is also known for his expertise in ancient knowledge and civilizations. He has authored books — from Compendium of the Emerald Tablets to Woke Doesn’t Mean Broke — and hosted shows that delve into ancient wisdom through networks like Gaia.com. This trend is gaining traction as people are increasingly looking for holistic approaches to modern problems. Ancient wisdom can offer insights into everything from sustainable living to mental well-being.
🔑 3 Key Lessons
Diversify Your Income: Billy Carson is not just an author; he's also a TV host and entrepreneur. This diversification is a key to his financial success.
Involve Your Family: His son and daughter are part of his business, which can be a smart move for micropreneurs looking to keep operations lean.
Invest in High-Risk Ventures: His involvement in space agency and zero-point energy is risky but can offer high rewards.
🛸 Unconventional Links
Billy’s interest in ancient civilizations is not just a business angle; it's a part of his deeper belief system. This ties back to ancient concepts of energy, wisdom, and the universe, which align with his focus on zero-point energy devices and conscious streaming networks.
Billy’s expertise in the Emerald Tablets, has a fascinating connection to his business ventures. The Emerald Tablets, ancient relics that are said to contain wisdom and prophecies, discuss the concept of "as above, so below," which is a principle that can be applied to modern business.
In essence, this principle suggests that micro-level actions can have macro-level effects, a concept that is crucial for any micropreneur looking to scale.
Moreover, ancient civilizations were community-centric, valuing the input and well-being of each member, much like Carson's community-owned media network. This is not just a business model for him; it's a way of life that he has modernized and monetized.
His interest in zero-point energy also has roots in ancient wisdom. Ancient civilizations had a deep understanding of energy and its applications, often symbolized through their architecture, art, and writings. Zero-point energy, a concept that taps into the limitless energy in the vacuum of space, can be seen as a modern interpretation of ancient understandings of cosmic energy.
In summary, Billy Carson's business ventures are not isolated pursuits but are deeply interconnected with ancient wisdom and principles. This unique blend not only sets him apart in the business world but also adds a layer of depth and authenticity to his brand.
What This Means For You
Diversification and a strong supporting team can be crucial for scaling a micro-business. His risk-taking in high-reward ventures also offers a different route for ambitious micropreneurs.
If you're in the content creation or community management space, consider opening up investment opportunities to your audience to turn them into stakeholders. This thrived massively during the NFT and Web3 craze, but you need to be mindful of the technical and legal aspects that underpin such mechanisms (so you don’t get burned). This not only secures additional funding (like Billy did here) but also increases customer loyalty.
For those in the wellness or educational sectors, incorporating elements of ancient wisdom into your offerings. This can set you apart from competitors (as you may see with my own content).
Consider diversifying your income streams. For example, if you're a content creator, think about launching a related product line. This strategy suits micro-businesses that have built a strong brand and have a loyal customer base.