IWCD184: Ancient Roots of Evangelism
The concept of leveraging the power of micro-influencers (a trend in 2023) to spread the word about a brand or product has its roots in ancient history. And you'll see this come up more and more as micro-communities become more prevalent over the next decade.
For example, the concept of word-of-mouth marketing dates back to the time of the Ancient Greeks. They were known to use two different methods to determine the 'right' way to market their products.
Word-of-mouth advertising, also called "word-of-mouth marketing," is the process of actively influencing and encouraging organic conversations about a brand or product.
According to European history, the word 'evangelist' comes from the Greek word euangelos (εὐανγέλιον), which means "good news".
However, there are also many other examples of evangelism in ancient history that are non-European (so of course, I gotta include them).
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